CLAM is a unisex magazine whose goal is to promote creativity, concepts and ideas in fashion, architecture, music, design, the arts, free-time, travels and African design. These different themes are approached in two main areas: Lifestyle and Trends. Each subject is part of an original and conceptual artistic direction. The concepts are presented through the expression of the artists and creators coming from very different horizons.The place accorded to the image is central: to be unusual, so as to create constant surprise for the viewer. Experimentation is one of the characteristics of CLAM which explains its layout: always changing, never fixed. CLAM wants to encourage creative reflection. The presentation is based on ideas and not seasons. This concept confers to the magazine as a collector's item.
"The fashion and visual creative worlds are very closed, our vision was to make them open and bring more interesting views out to the fore… Also we wanted to create a global platform for creative people to discover each other...then finally we wanted the create a place for information on creativity in an honest non elitist fashion ..while using the same elitist tool, very tricky!!"
